Students of Department of Business Administration, Government College Women University Sialkot presented their market research projects with respect to product innovation and value added of existing brands and new product development.
HoD of the Department (Dr. Wasim ul Rehman) along with Director BIC (Dr. Yasin Munir), Manager ORIC(Mr. Sohaib Saleem) and faculty members visited posters and motivated the students. The panel of experts emphasized that value added customer driven propositions are the major drivers towards the product development and innovation
